In a world where a package can be dropped off and delivered anywhere in the world in a few days...

With automatic updates along the way...

A world where precision guided weapons can target a living room thousands of miles away in minutes... can still take up to 3 months to get a food card with a few hundred dollars to a recent survivor of human trafficking.

... it can feel like an impossible task to fill in a few last minute volunteer spots; or organize a fundraiser, rally or cleanup.

It is time to efficiently organize and empower humanity.

Ultimately, the people who understand the power and potential of games to both make us happy and change reality will be the people who invent our future.​

Jane McGonigal

With over a decade of academic research, in the field study, and on the ground problem solving we took on the challenge to create a platform built from the ground up for causes to take root and take form.

We architected a platform that strategically uses the best of AR, VR, blockchain, machine learning, and mobile games to make organizing simple, fun, and far more effective.

Our Mission

Make the world work for 100% of humanity, in the shortest possible time, through spontaneous cooperation without ecological offense or disadvantage of anyone.

Buckminster Fuller

Where games and the real world merge: ​

What is possible with the full power of humanity playing “service” together?

Serve Community leverages the power of a game architecture to do just that.

By inspiring, organizing, and rewarding real world impact whole new possibilities emerge.​


Local Tools for Global Impact

We have carefully crafted management and organization solutions to meet the needs of local communities while taking on global initiatives. In this we recognize the need to engage younger leaders.

We have used what we have learned working with millennials on and off campuses through our non-profit, Hustlers for Humanity, to create solutions uniquely designed to engage and empower the next generation.

Our Magic

Through our non-proft, Hustlers for Humanity, we discovered the secrets to effectively organize volunteerism. 

5 Years Running

Hundreds of Volunteers United

Dozens of Non-Profits Served

Thousands of Hours Volunteered

Millions of Dollars Raised

Now we are automating the process.


Core Team


Matt Turner

Matt Turner has invested 20 years coaching youth, leading volunteer teams and inspiring civic engagement in local communities. In 2009, his focus shifted to understanding a deeper sense of identity and spirituality. He began studying consciousness and the power of the mind, and asking the deeper questions in life such as “Who Am I” and “Why am I here?”What emerged was a deep-seeded passion for raising global consciousness, and a desire to create new systems that reflect the inherent unity in all people, the planet and life itself. He is devoted to creating a new conscious paradigm that brings humanity together. He co-founded Hustlers for Humanity to unite the residents of Santa Barbara through play and service with huge success in inspiring Millennials.

Chief Architect

Carlen Young

Carlen is passionate about merging the worlds of community psychology, education, and human-computer interaction.  His focus is on increasing civic engagement, creating spaces and opportunities for authentic connection, and facilitating the process of empowerment by structurally building these systems into day-to-day interactions.

As the co-founder of DiviniTree Yoga, and a psychology research associate with the University of California, Santa Cruz, Carlen spent the last decade exploring group dynamics, community building, and the process of empowerment. He has brought the cumulation of this knowledge to Serve Community; as a  member of the Evolutionary Leaders Circle, a project of the Source of Synergy Foundation; and as an advisor to mission aligned incubators and projects focused on aligning new technology with empowered communities.

Chief Community Organizer

Daniel Colantonio

Daniel was born and raised in the Boston area, and studied political science + philosophy at Boston University. He moved to California in 2007, which began a decade-long pursuit of spiritual development. Daniel has spent much of the past 20 years coaching both youth and professionals, in sports, sales + marketing, and community service + development. Combining his passions for community and team-building, in 2014 he co-created Hustlers for Humanity, a community service team that has recruited hundreds of volunteers, and supported dozens of Santa Barbara nonprofits. A strategic visionary thinker, his work is focused on uniting humanity and developing communities.

Chief Communications Officer

Kaela Atleework

Kaela has had 5+ years of international team building and group organizational experience. She has spent a large portion of her life living in developing countries and working as a volunteer coordinator for humanitarian organizations such as New Hope Volunteers and Manos Verdes. The focus of Kaela’s formal education was Foreign Language Studies, Communications and Psychology at CCU. Her goal is to weave a web of connectivity, support and inspiration amongst purposeful people and projects worldwide.

Kaela is the Founder and Head of Global Partnerships at Montaia. She is a team builder, a community catalyzer, and a super-connector. With a background in communications+psychology, she spent the majority of her career working with international nonprofits and positive-impact causes. Kaela has spoken to audiences and facilitated collaboration between organizations in over 20 countries .

Kaela is deeply involved with facilitating co-living, co-working and co-awakening experiences internationally. She is is a motivational speaker and thought leader in the reams of group sync, conscious communication, and new-paradigm community building.

Chief Value Officer

David Hofstatter

David Hofstatter is Executive Chairman of P4P Energy.  He is a serial entrepreneur with 30 years experience ranging from ideation to IPO and beyond.  In 2012 he co-founded, a social enterprise incubator operating in Santa Barbara, Aspen and Montreal, providing  active impact investment and mentorship to a number of projects and organizations focused on collective intelligence approaches to innovation at the ecosystem, platform, and application level.  His projects are highly collaborative across core technology, software and physical infrastructures and tap into the rich impact and financial rewards of regenerative whole systems.

Business Operations

Max Einhorn

I help companies solve problems and proactively prepare for the future. I have experience founding two companies, developing blockchain strategies for startups and growth-stage companies, designing and building new products and platforms for enterprises, and helping to balance the healthcare budget of a sovereign nation.

To overcome these challenges, I apply the lessons I have learned from my cross-disciplinary professional and personal experiences to develop frameworks that help teams solve their own problems, streamline processes by critically assessing each step of a workflow and building tools to automate tasks, and develop new strategies by thinking deeply about the organization’s mission and values. I love finding win-win solutions to difficult problems.

I developed my passion for business at an early age as I discussed real estate deals over my family’s dinner table. I went on to found my first company as a junior in high school when I created Disaster Aware, a business that made my community safer in the process of generating a profit. My experience with Disaster Aware convinced me that business was the most effective means of enacting positive change in the world.

I use each day as an opportunity to grow. I am endlessly curious and love speaking with people who are passionate about what they do, no matter the subject matter. I enjoy learning about the biggest problems facing the world today, brainstorming how best to solve these problems, and working with people with the boldness to believe that they can make a difference.

Outside of work, I pursue a variety of interests. While skiing and tennis are my two favorite sports, I enjoy hiking, cycling, swimming, and any other excuse to play outside. I also enjoy flying my drone in remote areas and using the footage to collaborate with musicians to create landscape-based music videos. I am an avid reader and maintain a regular mindfulness practice.


Game Designer

Yuan Wang

Yuan Wang is a technologist, manifestation architect, author and entrepreneur who designs systems and transformational experiences that help humanity play its way to Abundance. For over two decades, Yuan designed, coded and operated some of the most popular 3D video games in history including Descent, LucasArts’ Jedi Knight and World of Warcraft. He has built multiple startups, served as an executive at Blizzard Entertainment, Disney, and Midway Games and is currently a co-founder, executive, and advisor for multiple cryptocurrency and human performance technology companies.

Creative Director

Anya Farquhar

A creative director born of two scientists,  Anya ensures all  of her projects have logical proof and excellent research. She has over a decade of experience building brands with a social impact, from on-the-ground at the United Nations to design projects for start-ups in NY, SF, and LA. As the Creative Director of TOMS, for the first six years, she led the brand and creative team of over 20 people as it grew from a start-up to a multi-million dollar company.

Fractional CFO

Steven Ehlinger

Steven is an experienced entrepreneur with a successful track record building and scaling startups in technology, marketing, sustainability, and entertainment. He brings leadership and a diverse set of skills in strategic planning, fundraising, capital structuring, team building, marketing, operations management, and mergers & acquisitions.

As founding COO and CFO of EcoMedia, Steven worked to create a new economic model within the media industry that funds large-scale environmental projects. EcoMedia initiatives have resulted in measurable ongoing improvements in wetland restoration, energy conservation, reforestation, and catch basin filtration.

Specialties: Startup infrastructure, financial modeling, capital readiness, impact investment, M&A, regenerative economies, and holonomics.

Advisor / International Expansion

Kay Holzhauser

Kay Holzhauser is an entrepreneur and business angel by heart. Kay and Sofie Ventures are among the first investors in a startup, and support their portfolio companies not only with capital but with real operations Know-how and access to an international network. They invest in rapidly scaleable Startups in Europe, the U.S. and Canada. Sofie Ventures is supporting projects in mobility, social media platforms, and publishing think tanks like Electric Elephant Publishing. Apart from his activities at Sofie Ventures, Kay is a business angel and lead investor with focused on alleviating traffic in large cities through the NUNAV App. Kay grew up in Germany, Denmark and Australia and speaks Danish and French. Art and travelling are amongst his passions.

Global Partnerships

Jon Ramer

Jon is founder of Compassion Games International, which connects over 400 Compassionate Cities worldwide. Jon also co-founded SINE, which provides team and community leaders with resources to maximize impact. Recent organizer of the Peace Wave Summit , Jon brings his understanding of Deep Social Networks and background in designing and engineering complex synergistic systems to the team.


Bob Ornstein

Bob is an experienced nonprofit leader, consultant, and attorney with over 40 years practicing law. He is founder of Nonprofit Excellence, working with and advising nonprofits and entrepreneurial organizations to build solid foundations for future growth and strategic mission-oriented on-going planning. Bob has a broad range of problem solving experience including mediation, litigation and effective/persuasive advocacy.

Strategic Partner / Advisor

David Gershon

David Gershon, co-founder and CEO of Empowerment Institute has been called “the number one expert on social change.” He applies his visionary leadership and social change expertise to designing second order change solutions for cities, countries and the planet that enable the seemingly impossible to become possible. Over the past four decades the initiatives he’s designed have won many awards and achieved much recognition.

In 1986 David organized, at the height of the cold war, the passing of a torch of peace around the world. The First Earth Run, in partnership with the United Nations Children’s Fund directly engaged twenty-five million people and 45 heads-of-state in 62 countries. Over a billion people watched the torch via the media circumnavigate the globe. For 86 days wherever the torch of peace went all wars stopped and the world was united as one. Since then this modern day mythic story embodying humanity’s noblest aspiration for peace on earth and the oneness of humanity has continued to be told all over the world.

David is author of twelve books, including the award- winning Social Change 2.0: A Blueprint for Reinventing Our World and the best-selling Empowerment: The Art of Creating Your Life as You Want It. He co-directs Empowerment Institute’s School for Transformative Social Change which empowers social entrepreneurs from around the world to design and implement second order change social innovations. He has lectured at Harvard, MIT, and Johns Hopkins and served as an advisor to the Clinton White House and the United Nations on empowerment.

He is currently working on an initiative called: “A Bottom-Up Grand Strategy to Reinvent the Planet: Building Second Order Change Capacity Around the Five Strategic Levers—Climate, Development Peace, Knowledge and Money.” David has dedicated his life to empowering humanity to believe we can create the world of our dreams and designing the strategies and tools to help us make this a reality.


Advisor / Corporate Philosophy

Bill Sechrest

Bill Sechrest is a board member and acting CFO of SimpliPhi Power, Inc., a Delaware corporation, a company that he co-founded in 2010 under the name Ojai Energy Systems, Inc. —   Since 2004, Bill has served on the Board of Directors of Tailored Brands, a NYSE company in various capacities including Lead Director and Chairman.    For ten years, Bill served on the Board of Directors of Ojai Community Bank and then OCB Bancorp.  Bill has also served on the Board of the Esalen Institute, the World Business Academy, Vitamin Angels Alliance, the Institute of Noetic Sciences, The Dallas Institute of Humanities and Culture, the Unity Church of Dallas, First Tee Dallas Chapter and is a past chairman of The Real Estate Council (Dallas) and the Community Development Assistance Corporation (CDAC) now known as The Real Estate Council Foundation. Bill graduated with a B.A. in Economics from Stanford University in 1964 and a J.D. from Southern Methodist University Law School in 1967.  In 1973, Bill started the law firm now know as Winstead PC, and practiced law with that firm through 2006.  Bill is a member of the Texas Bar Association, the Dallas Bar Association and the American College of Real Estate Lawyers.  Bill is also a member of the law firm, Calhoun Bhella & Sechrest, Dallas, Texas.

Games Advisor

Debra Lieberman

Debra Lieberman, Ph.D., is a media researcher at UC Santa Barbara, where she directs the university’s Center for Digital Games Research (  From 2007 to 2013 at UC Santa Barbara she directed Health Games Research, a national program funded by the Robert Wood Johnson Foundation to provide scientific leadership to advance the research, design, and effectiveness of health games. Debra’s research focuses on processes of motivation, learning, attitude change, and behavior change with digital media and games, for various age groups and populations.  She also consults for health organizations, education agencies, and media and technology companies to improve user engagement and to help design and evaluate impactful digital media and games in areas such as learning, health, and climate awareness.  She has consulted for Apple, Broderbund, Disney, Kaiser Permanente, Knowledge Adventure, HopeLab, The Learning Company, Philips Healthcare (Motiva telehealth system), Pixar, UNICEF, WebTV, WestEd, Zowie Intertainment, and others.

Advisor / Oceans Initiatives

George Orbelian

George is a board member of the Buckminster Fuller Institute, an advisor to San Francisco State University School of International Business, and co-founder of Ojingo Labs, Inc., a company creating large-scale social / mobile / web technology.  


Renaldo Brutoco

Rinaldo S. Brutoco is a successful entrepreneur, executive, author and futurist, and the Founding President of the World Business Academy. Rinaldo has published numerous cutting-edge articles and books that address the role and responsibility of business in relation to the critical moral, environmental, and social concerns of the day. A regular keynote speaker at conferences and guest lecturer at business schools such as Stanford Business School, the Columbia Graduate School of Business, the Kellogg Graduate Business School at Northwestern University, and the Keenan-Flagler Graduate School of Business at North Carolina University. For over 25 years Rinaldo has been widely recognized as a practical visionary and change agent.

Core areas of Rinaldo’s work include clean energy, climate change analysis and mitigation; sustainable business strategy; values-driven leadership; the development of the human potential at work; global reconstruction; and innovative financial products for Sustainable Responsible Impact Investment (SRI).

Current Positions:

  • President, World Business Academy
  • Board Member, JUST Capital
  • Principal and CEO, The ShangriLa Group
  • Board Member, Tailored Brands, Inc (NYSE), and Audit Committee
  • Executive Committee Board Member, Chopra Foundation
  • President and Board Member, Omega Point Institute, Inc.
  • President and CEO, Seven Oaks Ranch, Inc.
  • President and CEO, Live Well Brands, Inc.

Want to get involved, join the team, or bring Serve to your city?